Business Times - 25th October 2005  
 
 
 
Litespeed strengthens foothold in Singapore
By MALCOLM ROSARIO
October 25 2005

LITESPEED Education Technologies Bhd (LET) has strengthened its foothold in neighbouring Singapore with over 50 per cent market share in the e-learning space.

“Through our subsidiary, Litespeed Education Pte Ltd (LES), we have already secured over 120 government primary and secondary schools as well as the Intellectual Property Office of Singapore as our clients,” said LET chief executive officer, Pok Vic Tor.

LET is a regional e-learning provider involved in the design, development and distribution of e-learning products and services for the regional Asian market.

While it has a strong base in some developed countries in Asia, the company is currently concentrating on marketing its solutions in developing countries which are currently building their Internet highways, and are looking towards adopting an e-learning system.

e-learning is a new and interesting concept. Students make use of technology, especially the Internet, to get learning materials and interact with other students and the teaching faculty.

“Basically, e-learning comprises content, technology and the learning system. We provide all three in the kids market segment — students between the age of six and 18,” Pok said.

LET expects to raise about RM16 million from its listing on the Malaysian Exchange of Securities Dealing and Automated Quotation Bhd (Mesdaq) market.

The initial public offering, due to take place in the fourth quarter of this year, involves a public issue of 32.5 million new ordinary shares of 10 sen each at 47 sen apiece.

From that, about 4.2 million new shares will be made available for application by eligible directors, employees and business associates, while 5 million shares will be offered to the Malaysian public.

About 23.2 million new ordinary shares will be placed out to strategic investors.

LET’s technologies diagnostic tutorial assessment system (DTAS) and intelligent content assessment marking (ICAM) systems have won innovator awards for their ability to improve efficiency for public service.

The DTAS engine provides users with the ability to pinpoint the various learning deficiencies that have been identified using the appropriate assessments.

DTAS acts like a good physician to diagnose what is “wrong” with a student. It then goes one step further and recommends appropriate lessons to address the weakness. This encourages self-learning and effective remediation

The ICAM engine on the converse, provides instructors with the option of having automated marking for assessments that involve fill-in-the-blanks, short answer questions and even comprehension questions.

The ICAM engine represents the cornerstone of an advanced e-learning system by integrating an artificial intelligence (AI) programme into the conventional e-learning solutions.

The AI makes Litespeed’s e-learning system more organic as it is able to “learn” and can adept itself to include new answer schemes into its database of answers.

 
 
 


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