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Litespeed strengthens foothold in Singapore
By MALCOLM ROSARIO
October 25 2005
LITESPEED Education Technologies Bhd (LET) has strengthened its foothold
in neighbouring Singapore with over 50 per cent market share in the e-learning
space.
“Through our subsidiary, Litespeed Education Pte Ltd (LES), we
have already secured over 120 government primary and secondary schools
as well as the Intellectual Property Office of Singapore as our clients,” said
LET chief executive officer, Pok Vic Tor.
LET is a regional e-learning provider involved in the design, development
and distribution of e-learning products and services for the regional
Asian market.
While it has a strong base in some developed countries in Asia, the
company is currently concentrating on marketing its solutions in developing
countries which are currently building their Internet highways, and are
looking towards adopting an e-learning system.
e-learning is a new and interesting concept. Students make use of technology,
especially the Internet, to get learning materials and interact with
other students and the teaching faculty.
“Basically, e-learning comprises content, technology and the learning
system. We provide all three in the kids market segment — students
between the age of six and 18,” Pok said.
LET expects to raise about RM16 million from its listing on the Malaysian
Exchange of Securities Dealing and Automated Quotation Bhd (Mesdaq) market.
The initial public offering, due to take place in the fourth quarter
of this year, involves a public issue of 32.5 million new ordinary shares
of 10 sen each at 47 sen apiece.
From that, about 4.2 million new shares will be made available for application
by eligible directors, employees and business associates, while 5 million
shares will be offered to the Malaysian public.
About 23.2 million new ordinary shares will be placed out to strategic
investors.
LET’s technologies diagnostic tutorial assessment system (DTAS)
and intelligent content assessment marking (ICAM) systems have won innovator
awards for their ability to improve efficiency for public service.
The DTAS engine provides users with the ability to pinpoint the various
learning deficiencies that have been identified using the appropriate
assessments.
DTAS acts like a good physician to diagnose what is “wrong” with
a student. It then goes one step further and recommends appropriate lessons
to address the weakness. This encourages self-learning and effective
remediation
The ICAM engine on the converse, provides instructors with the option
of having automated marking for assessments that involve fill-in-the-blanks,
short answer questions and even comprehension questions.
The ICAM engine represents the cornerstone of an advanced e-learning
system by integrating an artificial intelligence (AI) programme into
the conventional e-learning solutions.
The AI makes Litespeed’s e-learning system more organic as it
is able to “learn” and can adept itself to include new answer
schemes into its database of answers. |
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